A List of Words and Phrases to Remove from Your Marketing Copy24 May 2014
If you admire inventions such as footwear, electricity, or shelter, then I suggest removing the following list of words and phrases from your marketing/web/product/app copy.
It’s the least you can do.
- [occupation]-recommmended (e.g. dentist-recommended; mommy-recommended)
- [integer] out of [integer] [plural noun] [verb] [product/service name] (.e.g. 4 out of 4 dentists recommend)
- Fundamentally changing the way [noun] is done
- [product] has turned [industry] on its head
- Unheard of
- One of a kind
- Season’s hottest
- Top choice
What am I missing?