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A List of Words and Phrases to Remove from Your Marketing Copy

Status: WIP

If you admire inventions such as footwear, electricity, or shelter, then I suggest removing the following list of words and phrases from your marketing/web/product/app copy.

It’s the least you can do.

  • Award-winning
  • High-touch
  • All-in-one
  • [occupation]-recommmended (e.g. dentist-recommended; mommy-recommended)
  • [integer] out of [integer] [plural noun] [verb] [product/service name] (.e.g. 4 out of 4 dentists recommend)
  • Exclusive
  • Game-changing
  • High-performance
  • Reinventing
  • Disrupting
  • Next-gen
  • Fundamentally changing the way [noun] is done
  • Turnkey
  • Pain-free
  • Revolutionary
  • [product] has turned [industry] on its head
  • Unheard of
  • One of a kind
  • Heavy-duty
  • Vintage
  • Rare
  • Stunning
  • Staggering
  • World-famous
  • World-renowned
  • High-quality
  • Season’s hottest
  • Ultimate
  • Great
  • Excellent
  • Bespoke
  • Distinctive
  • Top choice
  • Beautiful

What am I missing?

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