Mock User Acquisition Plan Based on Asana12 Oct 2012
At the close of my 10-week User Acquisition Marketing course at General Assembly, I was tasked with designing a feasible user acquisition plan with logical hypotheses. I chose to use Asana as the subject of my mock plan. 
The plan includes:
- A complete media plan infused with back-o-the-envelope calculations estimating CLV (customer lifetime value) and CAC (customer acquisition cost)
- A few channels: paid search, display, social, content, and earned media
- Rube Goldberg- and Occam’s Razor-influenced creative
- An image from one of my favorite books on the closing slide
 I am not affiliated with Asana and the plan is purely an exercise.