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A List of Words and Phrases to Remove from Your Marketing Copy

Exclusive, award-winning, high-touch, and more.

The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

A common split testing misstep, and a solution.

The 'Real-Real' of Biographies

The 80-character bio of painter Fred Einaudi.

Adventures in Finding a Craigslist Roommate

Three listings.

Terrible Marketing Emails

A gallery of despicable email copy, design, or both.

How to Build an A/B Testing Practice in 2 Hours

A split testing tutorial.

Fix the Chrome Update That Displays Your Most Visited Sites

Remove your most visited sites from new tabs.

Don't Wonder About People

Wonder where you left your keys; don't wonder what a person is like.