I built this site on Jekyll.
Why Marketers Need to Be More Like Tour Guides
Landing Page Optimization: Start with Questions, Not Answers
Wayfinding Conventions: Design Your Landing Pages to Guide Visitors to Action
The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates
How to Build an A/B Testing Practice in 2 Hours
Mock User Acquisition Campaign for Asana
Consulting: Marketing, analytics, and split testing.
Customers include: Oxo, Prudential Financial, top 5 technology company, PBS, General Assemb.ly, CoinDesk, Finhabits, Code Climate, Descendant of Thieves, and more.
Jet.com: Customer acquisition (social, programmatic display, etc.)
MongoDB: Customer acquisition, web analytics, split testing, and user research most of the time. Webmastery and debugging Drupal issues some of the time.
Consulting: Provide inbound marketing strategy, web analytics, split testing, and customer acquisition audits and strategy for clients ranging from venture-backed startups to magicians to a number of non-profits.
Teaching: Taught a 10-week digital marketing course to a diverse class of 30+ young professionals.
Analysis Exchange: Worked with a mentor to implement web analytics, efficient event tracking (Google Tag Manager + Link Click Listener + RegEx), and cross-domain tracking on FoodRescue.net; developed dashboards for executives, marketers, and performance marketing teams.
Certifications & Smertifications
- Google Partner
- Google AdWords Advanced Search
- Google Digital Analytics Fundamentals
- Google AdWords Advertising Fundamentals
- Optimizely Platform Certification
Platforms & Skills
- Google Suite: AdWords, Analytics, Tag Manager, and Webmaster Tools (now Console)
- Adobe Omniture
- Optimizely, CrazyEgg, Moz, & Screaming Frog SEO Spider
- Python (Beginner; working through Euler problem set)
- Drupal, WordPress, Jekyll
Co-Organizer of House of Genius, an intimate, bi-monthly event uniting two entrepreneurs with a small, diverse group of panelists to think through a business or design challenge. No professional information is disclosed until the end of the evening.
Advisor, former Co-Chair of the Mentor Leadership Council & Mentor-Coach at America Needs You, a non-profit that helps first-generation college students recognize and pursue their aspirations, closing a considerable opportunity gap.